Eductour Iltm 2023 Mpvotlcm 3Eductour Iltm 2023 Mpvotlcm 3
©Eductour Iltm 2023 Mpvotlcm 3

ILTM Cannes 2023

Since 2018, the Marseille Tourism, Leisure and Convention Bureau has positioned itself on the high-end, high-contribution customer market, whether French or international, through various promotional actions: dedicated and qualified trade shows, selected agency eductours and federating local players through regular events.

Published on 28 December 2023

Marseille shines at the ILTM trade show in Cannes

ILTM (International Luxury Travel Market) is the must-attend event for international luxury travel. A fantastic opportunity for OTLCM to meet and network with luxury travel professionals at the Palais des Festivals in Cannes.

This 22nd edition will remain the biggest ever, with 2,100 buyers from over 83 countries, including 30% newcomers. Nearly 82,000 pre-programmed appointments were held over the 4 days in Cannes.

The French Pavilion featured a total of 53 high-end service providers. From hotel groups and airlines to the major resorts of the French Alps.

This year, the Office de Tourisme, des Loisirs et des Congrès de Marseille made over fifty qualified appointments with professionals from all over the world (France, USA, Belgium, Germany, England, Switzerland, India, Saudi Arabia).

We presented new hotel openings, theimpact of the Olympic Games, promoted webinar and mission projects for 2024, and also took the opportunity to meet up with former buyer-partners with whom we maintain ongoing relations.

Exclusive experiences: Marseille seduces

Most of the companies we met were DMCs and Private Travel Designers, 70% of whom were affiliated with leading luxury tourism networks such as Virtuoso, then Travel Leader, Travel Edge, Serandipians

The majority of requests concerned the discovery of Marseille, with elements ofauthentic, exclusive and original experiences, such as cooking classes with top chefs, exclusive after-hours venues, and boat/yacht rentals to discover the bay of Marseille.

The variety of the product catalog and the ” Experiences ” created by the Tourist Office’s incoming department, such as “Les Beaux Mets”, “le Marseille Trendy”, the privatization of the Château d’If and the personalized welcome in the luxury boutiques, really caught the attention of professionals.

Unique and exclusive tours in Marseille

Each time we’ve taken part in the show, we’ve had the opportunity to organize some superb pre and post ILTM tours. One example is the President’s Club of Serandipians, which we hosted for 4 years in the run-up to ILTM.

120 buyers and partners from the Serandipians network came to our destination for a meeting, with a chic program full of local colors to delight these agents who were unfamiliar with our destination.

Other eductours were organized for American, Canadian and Brazilian agencies through the partnership of 5* hoteliers, sharing a fun and exclusive program, such as discovering the Calanques out of season, eating the traditional bouillabaisse at the cabanon, visiting Marseille by Tuk Tuk or electric bike and drinking a glass of champagne on a 1930s sailing boat.

ILTM remains the must-attend trade show at the end of the year. It’s the perfect way to raise your profile, meet new partners and agents, and consolidate Marseille’s exclusive offer.