Support for tourism professionals

Supporting our region’s professionals has been part of the DNA of the Marseille Metropolitan Tourist and Convention Bureau since its creation. Since 2020, the sustainable development department has been deploying a specific action plan based on concrete projects to promote sustainable tourism.

The Green Key programme

Logo Clef VerteThe Clef Verte programme, which began in 2020, is an incentive programme for the labelling of hotels and hotel residences in Marseille and will be deployed until 2024. The Green Key label allows tourist accommodation providers to evolve according to 7 major areas of sustainable development (environmental policies, water management, environmental awareness, waste management, energy management, responsible purchasing, living environment). Marseille is proud to play a leading role in this project, as it is the French city with the most award winners in 2020, and this year Marseille will be the pilot city for an unprecedented commitment by the ACCOR group to label more than 20 establishments.

Good practice guides

In order to raise awareness among all tourism stakeholders, the sustainable development department has created good practice guides: “On the road to sustainable tourism“. These guides aim to raise awareness and support professionals in the sector on the steps and actions to take to start or accelerate their transition to a more sustainable activity. They are intended to be accessible with concrete solutions and are divided into 3 sections: good practices to be implemented on the 3 pillars of SD (environmental, social and economic) adapted to each profession, existing labels and certifications related to each profession, and available sources of funding.

The Ecotable Restaurant Support Programme

Logo Label EcotableThe 2022 – 2025 restaurant owner support programme is a programme dedicated to restaurant owners in the Marseille area. It has three objectives: to raise restaurant owners’ awareness of sustainable development, to encourage them to obtain the Ecotable label, and to provide logistical and financial support (financing by the OMTCM of the first year of the label for the first 30 restaurant owners).

Presentation Ecotable Restaurateurs 2022

Start date of the programme: April 2022

Please contact us to be part of the programme!


Workshops and Training

Raising awareness of the issues at stake in the sustainable development of our territory also involves the creation of workshops and training courses dedicated to all socio-professional categories. Various themes will be addressed: the reduction of energy consumption or the treatment of waste with a view to the AGEC law requiring all professionals to sort all their waste at source by 2023.