New direct flights Shanghai - Marseille with China Eastern

2024 is the Year of Franco-Chinese Cultural Tourism Relations. The aim of this year is to promote France as a tourist and cultural destination to the Chinese public. In this context, Marseille-Provence airport announces the opening of a direct Shanghai-Marseille route with China Eastern and Shanghai Airlines from July 2 (3 flights/week: Tuesdays, Fridays and Sundays).

Published on 2 July 2024

Initiatives and welcomes

To mark this new link between the 2 cities, which have been twinned since 1987, the Marseille Tourism, Leisure and Convention Bureau has set up a number of projects and tools to welcome Chinese customers:

  • A dedicated website page, entirely translated into Chinese
  • A map in Chinese
  • A press conference for the inaugural flight on July 2
  • A press reception from July 2 to 5
  • Reception of the China Eastern VIP delegation from July 2 to 5
  • Training for Marseille partners in welcoming this specific clientele
  • Training for shopping malls on Chinese payment methods “Union pay” and “Wechat pay”
  • Chinese social networks: WeChat, Douyin, Weibo

Tips for a successful welcome

With the aim of offering a first-rate welcome to visitors that come to France, Atout France has produced a video series, “Winning tips for welcoming the world” in order to help you better understand the expectations of international clientele, of which China is no exception.

The opening of this direct Shanghai-Marseille route symbolizes an important step in the strengthening of diplomatic and tourist relations between France and China, and underlines a clear desire to promote France as a prime tourist and cultural destination for this audience.