Accueil office de tourisme et des congrès de Marseille
Our welcome policy

Marseille, a welcoming city, a city of excellence

At the Office de Tourisme, des Loisirs et des Congrès de Marseille (OTLCM), hospitality is not just a function, it’s a mission in the service of excellence. In 2024, as part of a dynamic transformation towards more sustainable, more human and more inclusive tourism, Marseille is affirming its commitment to becoming a Destination of Excellence.

A clear ambition: to enrich every visit

Our visitor strategy aims to :

  • Create memorable experiences,
  • Meet the expectations of a local and international clientele in search of meaning,
  • Encourage an inspiring rediscovery of Marseille.

Every day, we build the tourism of the future through the impeccable quality of our welcome, innovative facilities and a passionate team.

Reception at the heart of our identity

Physical welcome

  • Open 363 days a year, from 9am to 6pm (except 25 December and 1 January),
  • A lively, accessible, multilingual reception area,
  • A team of 14 trained, qualified, multilingual tourist advisors (English, German, Spanish, Italian, Portuguese, Chinese),
  • In-depth knowledge of the region and digital tools (travel books, website, ticketing, etc.).

Remote reception

  • Telephone, email, social networks and mail handled 365 days a year,
  • Response commitments: within 24 hours for emails and social networks, 48 hours for letters,
  • A humanised voice greeting with messages recorded by our holiday advisors themselves.

A presence on the ground: “out of doors” reception

Because being a visitor doesn’t stop at our offices, our team goes out to meet visitors wherever they are:

  • Pre-season: a presence in the Calanques (Callelongue, Logisson, Luminy), with a prevention and environmental information role, in partnership with the National Park,
  • April to September: 2 pairs of cargo bikes criss-cross the town,
  • July-August: 45 seasonal staff at the main sites (Vieux-Port, Mucem/Cosquer, Calanques, Notre Dame de la Garde), and adapted for special events (competitions, major events, festivals, etc.).

A mobilised, trained and connected team

Our tourism advisors don’t just welcome visitors: they inform, educate, translate,create itineraries, update data and help to develop our offer.

Working cross-functionally with :

  • The Digital Department: translations, Avizi CRM, roadbooks, Apidae, Tourisme & Handicap,
  • Marketing: Citypass, relations with service providers,
  • Publishing: city map, documentation,
  • Guided tours department: creation of new tours,
  • All the OTLCM’s departments, as part of the overall quality approach.

Training and a culture of excellence:

  • 35 hours of training for all seasonal workers,
  • Workshops on hospitality, local knowledge and team building,
  • Ongoing training: languages, stress management, cultural innovations,
  • Social events to strengthen team spirit.

A strategy aligned with the values of the Destination d’Excellence label

The Destination d’Excellence label, supported by Atout France, is awarded to areas that :

  • Offer a high-quality welcome and services,
  • Are committed to sustainable development,
  • Promoteaccessibility, digital restraint and local development.

At Marseille, we fully embrace this vision.
Our hospitality strategy is a lever for regional transformation, and proof of our determination to make Marseille a pioneer in responsible, fluid and committed tourism.

Roadmap 2025: operational excellence and tools to support the link

To support this momentum, an ambitious action plan is being launched from 2025, structured around three priorities:

1. Skills development

  • Strengthening continuing training: territorial knowledge, inclusion, flow management, new digital uses,
  • Enhanced language and intercultural training,
  • Deployment of in-house training courses to enhance the expertise of visitor advisors.

2. Introduction of a new CRM system (Avizi)

  • Integration ofAvizi, aCustomer Relationship Management tool tailored to the specific needs of the tourism industry,
  • Centralisation of visitor data, contact history, personalised welcome,
  • Better coordination between departments (digital, sales, reception) for seamless, cross-functional customer care.

3. Consolidating our out-of-home services

  • Extend our mobile presence in emerging districts and tourist areas,
  • Develop mobile information and awareness tools,
  • Strengthen partnerships (National Park, service providers, events) with a view to co-hosting events.

A team committed to excellence

Our strength lies in a close-knit, professional, multilingual and connected team.
Welcoming, informing, raising awareness… and much more besides: our advisors work hand in hand with all OTLCM departments, at the heart of our Quality approach.

We believe that a welcoming region is one where every visitor feels recognised, guided and inspired.
This is the ambition we have set ourselves, together, to make Marseille a national benchmark for sustainable tourism and excellence.