Showcasing our sustainable destination
Labels and certification
The Global Destination Sustainability (GDS-Index) is an international programme for benchmarking and improving the performance of sustainable destinations, which provides a score expressed in %. This approach contributes globally to the quality of life in the territories and naturally enriches the quality of welcome and discovery for visitors. Launched in 2016, the GDS Index now lists over 80 cities worldwide.
The OMTCM entered the GDS-Index in 2021 and obtained a score of 51%, an honourable score for a first participation in a disrupted tourism context.
Innovative and Sustainable Destination: DID Label
On 6 April 2022, the Metropolitan Tourist and Convention Bureau was awarded the Sustainable Innovative Destination label, in collaboration with Marseille Chanot.
Launched as part of the hosting of the 2024 Olympic Games, the Sustainable Innovative Destination label will show that Marseille is capable of welcoming tourists in good conditions while limiting the negative impacts linked to tourism activities. For Marseille and its entire industry, this label is both a tremendous opportunity and a catalyst for change. It is also a decisive argument in the choice of Marseille as a destination by our customers.
The interest and solidity of the approach rests on 5 major points: the local political will, the field of action covered by the standard, coordination with other local stakeholders, the principle of auditing by a certifying body, and the evolving nature of the standard over time.
Composed of 8 challenges and 26 actions, this new standard is aimed at cities and towns that, at the scale of their territory, want to structure their action in favour of sustainable tourism and amplify the effects of their good practices by associating, by means of an agreement, the actors in the reception and service chain (venues, events, hotels, etc.).
The “sustainable tourism” offer
The OMTCM is committed to promoting all responsible and sustainable tourism offers for both the leisure and business markets.
Getting around, choosing accommodation, eating out, organising leisure activities, taking part in eco-citizen action or organising an event in a sustainable way will be accessible via a dedicated entry on the general public website and a specific section on the Metropolitan Convention Bureau website.